
Branding is essential in creating a cohesive campaign.
I was in charge of the media content for the campaign and branded the Acronym without explaining the title to prevent confusion. The dress code changed from All Black to Cocktail attire.
The empire group has an annual event Entitled “ All Black Celebration Of Success”. They reached out to Blackstylematters in order to add elements from The picture party. BlackStyleMatters was in charge of the marketing content and styling of the event. When promoting on social media it is ideal to have multiple pieces of content to keep things fresh and to reach more of our following.